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Invest in ……… Business Plan B R Schiller Offered by The Association of International Real Estate Investors (AIREI) Confidentiality Agreement The undersigned
reader acknowledges that the information provided by The Association of
International Real Estate Investors (AIREI) in this business plan is confidential;
therefore the reader agrees not to disclose it without the express written
permission of the author, Barrington Roy Schiller. It is
acknowledged by the reader that the information to be furnished in this
business plan is in all respects confidential in nature, other than information
which is in the public domain through other means and that any disclosure or
use of same by reader, may cause serious harm or
damage to The business or its owner. Upon request,
this document and any existing copies are to be immediately returned to
Barrington Roy Schiller. ___________________
___________________ ___________________ This is a business plan. It does not imply an
offering of securities. Preamble The Association of International Real
Estate Investors (AIREI) (hereafter AIREI) is a unique association formed for
the purpose of identifying International Real Estate Investment opportunities
and to assist them to invest in such. After the acquisition of the Investment
properties using highly creative economic purchasing tools to leverage funding
and minimise exposure to risk we go on to use our extensive knowledge of the
hospitality industry to develop and manage the investment and the property. As
well as Institutional investors we also offer smaller investors the ability to invest
in purchasing/leasing individual rooms or suites in the property on a revenue
sharing basis. We evaluate the potential Investment and
undertake initial due diligence before short listing , recommending or offering
any Investment to our membership by analysing the various components that
led them to become offered in the first
place but this is in no way intended to replace the investor’s own due
diligence. We also create an internal customized action plan for success to help
them not only increase revenue but possibly also reduce costs which may include
staff changes, downsizing, restructuring, etc. to increase ROI. However
Professional services management is only one of our main areas of expertise. We
oversee every aspect of the member’s Investment with regular auditing to ensure
milestones are kept to. We are unique in
that we offer a one stop shop approach for our members’ investments without
necessarily forming an REIT and provide one body for acquisition, development, oversight,
management, operation and exit strategy of the Investment assets. As far as we
know one of the only body that take on the whole project from start to finish
enabling us savings of over 40% in comparison to companies having to outsource all
of the investor’s needs. AIREI’s mission is to provide first class Real Estate
Investment support while returning to the true meaning of hospitality by
acquiring Real estate at below market value where possible and managing the
Real estate in local communities. Members are offered comprehensive and cost
competitive membership with some being given the opportunity to partner with us
in a fractional ownership manner. (along the lines of Marriot residences) should they so wish. More information on AIREI should be viewed at www.airei.com The AIREI would like to present NOBLIA RETREATS to prospective Investors . Business Plan
Objective Please see the
information held on http://airei.com/indexnoblia.html as that plays an essential role in explaining
this offer. This business plan serves
to detail the direction, vision, and planning to achieve our new investment opportunity.
NOBLIA RETREATS will fill a niche not presently on offer,
namely luxury Bedouin style tent spa resort villages
providing holistic spa treatments to those who expect spiritual solace, respite
and retreat in a global, educational, non-political, secular, social, economic,
open minded spa community. The
concept was created by the British serial entrepreneur Barrington Roy Schiller
in the belief that the grass root potential of humanitarian problems needs
inspiration to play a positive role in strengthening the economic, education
and cultural efforts that are vital to the progress of holistic human advancement.
This investment is not for everyone as despite being profitable we focus on
ethics and supporting the principles of spiritual and universal understanding
and values of respect, justice, peace, dignity, freedom, equality,
responsibility, cooperation, life, death and things between which are universal
in nature to have a deeper understanding of humanity and transcend the
boundaries of religion, ethnicity, gender and geography; one earth and one
global nation; a peace culture combating greed and selfishness to enable all to
live with prosperity and dignity valuing every one of nature’s creations. Guest
are Interdenominational, of every caste, creed,
religion, colour and persuasion and committed to living ethically, abandoning
greed, selfish behaviour and supporting humanitarian values and civil
rights. The villages use their resources to motivate and inspire clients
to organize themselves to create a holistic, positive, peaceful and
transforming Global Nation Citizenship in which to boost their skills, knowledge,
education and self-esteem. This Personal development/empowerment builds
confidence to analyse and participate in community decisions, take on
leadership roles to become counsellors in how to provide sustainable
livelihoods, education, child care, prosperity for the deprived and ultimately
combat poverty, homelessness, Injustice, domestic violence, lack of livelihood
while attempting to introduce government and other agencies to join hands with
the people to achieve a long term-sustainable atmosphere in the community to
work towards a non-violent, global culture of peace, solidarity, equality,
inclusiveness, shared responsibility, harmony, cooperation, goodwill, child
care and reverence for the sacredness of all life through active peaceful
engagement. We are Passionate about fighting Poverty, inequality, human
trafficking, HIV Aids, Hepatitis B, TB, Malaria and mental health problems to
eradicate and liberate deprived people from the bondage of socio-economic
poverty globally but simply put , if we are to
continue we need Investors, financial help and fundraising support . NOBLIA RETREATS will form the basis of a highly profitable and image conscience venture with retirees being particularly welcome. When NOBLIA RETREATS meets projected sales, villages will
have positive cash flow and be in a position to pay any investors a dividend after only
24 months of company formation. Our plan objectives are to:-
Considering that investors are inundated by numerous investment
opportunities from which they choose only a few, this business plan describes
our story and how we intend to grow. The
mission of NOBLIA RETREATS is:- -
To
provide Spa and alternative /complementary therapy services of an
exceptional quality in luxury Bedouin style resort
villages globally. -
Supporting
the local community while working to keep our employees satisfied in order
to maintain impeccable customer service. -
To
attract the absolute best staff possible and train them even further -
To
be viewed as the premium and exclusive environment internationally to meet
clients holistic welfare needs while promoting the philosophy of “You never get
a second chance to make a first impression” -
To
maintain a very high gross profit
margin. -
To
maintain a robust, steadily growing net profit margin. -
To
expand globally within several years of operation. NOBLIA
RETREATS offers a unique combination of proprietary branded premium hospitality
services, systems, education and training, whilst concentrating on the growing
number of ethically minded persons who wish to recharge their batteries. It is an exciting investment opportunity
with a business model designed to provide the needs of the growing upper and
middle class clientele with exclusive rights, to generate fast growth and
sustainable revenue over the full term of the agreement. Market research
indicates that there is a significant need for quality spa resorts places for
the growing number of individuals who now consider themselves to be spiritual more
than religious and who value alternative/complementary therapies and exercising
to stay healthy with currently thousands of individuals crowding each day into gyms,
yoga meetings, health spas and staying overnight and on vacation. It is the intention of the company owner, to offer Investment partners up to 49% of the total business and all rights to our products and services for a modest initial investment. The company thereafter will operate and grow upon cash flow from gross sales to finance operations and future growth. In today's highly competitive environment, formal business planning is an essential element in achieving business success. This business plan is primarily a communication tool used to obtain Investment but particularly with our early stage company, this business plan also serves as a strategic plan. The Company has made an in-depth analysis of its opportunities and weaknesses and it has concluded that the company has an excellent chance to succeed which is why we are seeking funds to develop and expand the business in a phased approach, as highlighted within this document. The foundation for the plan is a combination of primary and secondary research, upon which the strategies are built. Discussions and interviews were held with a variety of individuals involved with affiliated businesses to develop the proforma data, review the market potential, and competitive situation. 2.1
Company Ownership
and Management The
company is currently solely owned by its current owner, Barrington
Roy Schiller, a British serial entrepreneur,
based in Northamptonshire, England with an extensive string of
successful and varied business launches globally stretching back over 40 years
to his name. uk.linkedin.com/in/barringtonroyschiller/ Mr Schiller is fluent in both
the German language and business practice having lectured on both previously as
well as his mother tongue English. Barrington has had extensive
experience in purchasing real estate, renovating and creating and managing
organizations for hospitality and economic development-oriented companies
involved in International projects. Barrington has been in the
business of hotel renovation and business centre development and sales for many
years. http://www.thebarringtongroup.org/indexbarealty.html
For this reason he engaged a (“Client is always right” mentality) management
firm to set up the systems that will ensure efficient 5 star service even
during peak usage of any location and have all the necessary systems in place
to host such an innovative facility. The services of a construction and
Interior design company will be sought to convert the use of the land and to
improve the client experience. This results in extensive and innovative services, set in a unique surrounding for our prospective guests and we are soliciting commercial finance partners and investors to share our vision and who desire to participate in this exciting business opportunity. Mr Barrington Schiller will personally oversee all aspects of the business and service development to ensure effective customer responsiveness. Qualified professionals will provide additional support services. Support staff will be added as guest and/or patron load factors mandate. Mr Schiller is also the founder of the Institute of World Hospitality Management association, an association for Hotels general managers and directors. Mr Schiller will also be taking legal assistance and advisors to develop the concept as necessary. They will maintain an active management involvement in every aspect of operations. This plan reflects the vision and the disciplined planning methodology to help the company anticipate its start-up costs and other critical information to arrive at this realistic plan. Investors are welcome to take up positions on the board and become key Advisors to the Company but have no obligation to do so. NOBLIA RETREATS will add additional key staff members and advisors to assist during the development, planning, and initial planning phases. The current director is currently in the process of investing his own
funds in consulting with a graphic design Company to develop logo, letterhead,
and company artwork materials, domain name and telephone number. 2.3 Ideal Property Location The preferred location for our
pilot venue is not yet finalised although initial investigations are being made
in California and Thailand due to the number of International clients wishing
to have treatments in those locations and a presence is relatively simple due
to the business friendly neutral legal structure. However any major investor is
welcome to play a part in choosing the location. Renovation will be along the lines of the website slideshow and our design elements and furniture will reflect this approach and provide an overall luxurious experience of Bedouin days with all the technical expectations of the 21st century. We will specialize in meeting each and every individual or company's needs. As growth warrants, the site should also allow for future expansion of the residence portion of the property at a later date. 2.2.1 Corporate Development Plan For purposes of this Business Plan
document, NOBLIA RETREATS—Phase I and Phase II for
developmental growth are defined below: Phase I This phase involves formation of a Delaware LLC, bank account etc., preparation and development of the corporate identity, brochures for pre selling of accommodation and fractional owners. The property will establish its own High end Style identity and management directives, incorporating a total quality management approach and a guest appreciation program. Land Acquisition for the pilot venue will include the makeover of and the conversion of the present space, Continued implementation of sales, advertising, and marketing strategies will develop through social networks, word of mouth and advertising in airline magazines as our reputation as an affordable yet impressive venue grows. NOBLIA RETREATS will develop key repeat guests, members, fractional owners and patrons. I.e. Internet room guarantee services. Phase I will be completed when the pilot project has been up and running for a period of 12 months or when 70% of the fractional ownership units have been taken up whichever happens first. Phase II NOBLIA RETREATS shall evaluate its occupancy position to determine if a facility expansion is warranted in the pilot property and we will identify and pursue additional markets/cities for the opening of NOBLIA RETREATS via either Franchising or corporate growth. This Plan does not contain funding needs for this Phase as none is expected due to the centres being financed by our Franchisees, by means of our Fractional ownership partners and advance payments for guest stays. 3.0 Marketing Plan and Promotional Strategy NOBLIA RETREATS, like all businesses, is affected by forces and trends in the market environment. These include economic, geographical, competitive, legal/political, and technical. Promotion strategies will vary depending on the target market segments. Given the importance of word-of-mouth referrals among all market segments when choosing a suitable retreat, our efforts are designed to create awareness and build referrals. A cost-effective campaign—focused on social media, direct marketing, publicity, membership reward program, and advertising—is proposed which promotes our uniqueness. New Business A direct marketing (direct email) package will be sent to a list of potential members to back up the website. The brochure and letter introducing NOBLIA RETREATS will stress the importance of having a good image in top surroundings, will provide information on our services and describe what sets us apart from other retreats. The initial mailing will contain a promotional offer. After the mailing, an additional letter will be sent. The potential member would be asked to address any questions and the follow-up would remind them to drop in for a property tour. Additionally, new businesses in the local community will be targeted and sent information. The cycle would repeat itself with new target communities and select businesses and would continue through the first year. After that, additional mailings would be conducted while not excluding the 86% of all travellers who book online nowadays, as needed, based upon membership and occupancy goals. NOBLIA RETREATS will also be developing a newsletter to be mailed quarterly to guests and prospects in the database. The newsletter can be used to update clients on NOBLIA RETREATS related developments, but also serves as a reminder of what sets NOBLIA RETREATS apart from others and will aid our members to communicate among each other as NOBLIA RETREATS club members. Publicity and Public Relations A press release will be sent to all major area newspapers and business magazines announcing the launch of NOBLIA RETREATS day passes and from then on every time events of a cultural nature are held a new press release will inform the local community. Our press spokesman may also make themself available for speaking engagements at other community or civic organizations as a low-cost way of increasing awareness and building goodwill in the community. Member Reward Programs Present clients will be encouraged and rewarded for referring future members as well as other advantages previously mentioned. Advertising Advertising is utilized primarily
to attract new members and serves to build awareness and name recognition of
the property in general, which is important for word-of-mouth referrals but
advertising will be kept to a minimum with the emphasis being put on the PR
campaigns. Periodic advertising in target market area newspapers and online
presence which will afford NOBLIA RETREATS name recognition benefits as will
having the presence in airline magazines. NOBLIA
RETREATS can be based in any remote location anywhere on the basis of “build it
and they will come”, which is one of the benefits in terms of the market that
it will provide for the new Investor, although locations close to cities with
major airline hubs are preferable as are remote beach locations. Strategic
access to major cities is recommended due to the large number of businesses in
the area and the large number of “out of town” business visitors. NOBLIA
RETREATS is a predetermined business model based on a Franchisable system and is easily sustainable in
all such locations. This provides a potential for successful licensed locations
for our successful investor in NOBLIA RETREATS. 4.1 Market Segmentation "NOBLIA
RETREATS" marketing dept. will segment its
customers by their type of interests. We also believe that the type of business
that a person owns or runs says volumes about their purchasing habits, and,
therefore their hospitality or therapy requirements. Most of our clients are in
yoga, Pilates or an alternative/complementary educational environment. These
businesses will be looking for a top notch effective and renowned location
to service their needs and to perform this service. Our market strategy is therefore to also target
customers who will be repeat users and will frequent the business in the
typically quiet times by means of offering evening courses and business
development courses for therapists as well as such small business
events/conferences at the weekends. Due to this strategy it will not be
difficult to attract customers during the winter months also and on the
weekends as well as the weekdays. Franchisees will be supported with a complete turnkey location to
include Online booking systems, insurances, policies manual , advertising (both
local and national) Corporate identity, PR, Risk assessment, health and safety and
many such services which operating as an individual makes prohibitive. We will
retain ownership of the land upon which they lease and manage their retreat. 4.3.1 Competition and
Buying Patterns 5.0 Strategy and
Implementation Summary LADIES DO NOT LIKE SITTING IN HOTEL
LOBBIES. Strengths of NOBLIA RETREATS include Barrington
Schiller’s broad base of experience in managing different types of service companies.
He has extensive development experience and a track record of hiring the right
people and training them. Schiller understands the hospitality service sector
business, has traveled extensively frequenting numerous High end
establishments, and has gained invaluable experience in organizational
management but the major competitive edge that "NOBLIA
RETREATS" will emphasize is the image and high
quality of its customer service and the style element. The company will
differentiate itself through the courteousness, professionalism and excellent
people skills of the highly knowledgeable and well trained staff and we will
specifically target the growing number of female business owners and
professionals who feel uncomfortable sitting around in hotels. Females traditionally
play a major role in yoga /Pilates and therapy markets so special attention
will be made to make them feel at home and safe. These efforts will generate good word of mouth
among the targeted client group. As the company grows, special efforts will be
devoted to the customer service training of the new employees ensuring that
they understand how to be professional yet not stiff or unnatural. The customer
is always right will be the core underlying concept of the customer philosophy
of NOBLIA RETREATS in cases where losing a guest will result in a
greater loss to our bottom line than satisfying unreasonable demands may be .
The Company Owner has put a great deal of emphasis on creating a system
that is fast, efficient and sleek which will keep costs to a minimum and
provide an educational element to its customers and raise awareness of their humanity. NOBLIA RETREATS understands the dynamics of the market, including the
market window and have identified the key success factors as being;
How will our members benefit
6.0 Absolute Imperatives
for Success
The
following table outlines the important milestones in the planning and
implementation of Knights bridge Hotels. The actual costs and the dates
of implementation will be added when known.
The business development has been initially financed by the personal
investment of the owner and following its sale and transfer of ownership the
current owners and new investors will finance growth through cash flow from
Fractional ownership, memberships and in house sales without the need to raise additional capital funding. This will mean that the
company will grow more slowly than it could, but it will ensure that the
current and the new owners will retain control over the direction of the
company. The NOBLIA RETREATS projected
balance sheet will illustrate a very healthy financial position for this new
company. Establishing a membership will take some time, as the research revealed PR/ Fam trips/ word-of-mouth /recommendations /referrals and value as the primary way in which such services are selected by new members. We will outline the financial development of NOBLIA RETREATS in detail to serious investors after proof of funds. Phase II growth amounts will be sought at a later date, based upon needs to be determined at that time but will mainly be achieved by franchise fees and fractional ownership. It is currently assumed that the majority of funds raised will go
towards the purchase of a Land, utilities and marquees/tents which as of yet
has not yet been identified. As such the construction costs can currently not
be definitively stated. However we are assuming that a modest $10,000,000
raised from investment partners will go towards acquiring and constructing each
location. The most important events noted in the Milestones Table will account
for a remaining $5,000,000. We will outline the detailed financial assumptions
of NOBLIA RETREATS in detail to serious investors after proof of funds. 8.0 Evaluation & Control Strategies Objectives have been established for NOBLIA RETREATS so that actual performance can be measured by using S.M.A.R.T targets. S- Specific, M- Measurable, A- Achievable, R- Realistic, T – Timed. Thus, by the end of 2015, NOBLIA RETREATS should have achieved at least $20, Million from Investment partners for each village and $10 Million from fractional owners making $30 Million in total non member revenue. Further revenues will be from courses, events, memberships, residence fees, gastronomy, travel, consulting and product sales making total revenues in excess of $50 Million without a full occupancy rating. Each subsequent year new objectives will be set for these benchmarks and actual performance will be measured against them. If actual performance falls short of objectives, investigation will be made into the cause, and plans will be adjusted accordingly. In addition, NOBLIA RETREATS will keep track of the source of all new members ("Where did you hear of us?") in order to measure the effectiveness of each type of promotion. Each subsequent year's budget should adjust spending toward the types of promotion that reach the most new sources of revenue. Customer satisfaction is most directly reflected in the year-to-year member retention percentage. All lost members should be “gently” investigated to find out why they left. A customer satisfaction survey will help the business realize its S.M.A.R.T targets. We look forward to working with you on this exciting project. |